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Crafting an effective health message, Part 2: The don’ts of healthcare messaging

Last week we went over advice on how to craft a healthcare or policy message—one meant to alert people to the dangers of a certain disease and offer actions to improve compliance. Public health communications can and have caused confusion, mistrust, and harm when not crafted or implemented correctly.

Kenyon Farrow, managing director of advocacy and organization at PReP4All, warned attendees at the Peggy Lillis Foundation’s annual National C. diff Advocates Summit in May about some of the common mistakes he sees in healthcare messaging.

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